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In keeping with the institution’s tireless commitment to sterling customer service, we designed sharply executed, aspirational collateral that enticed their top-tier clientele to join in exclusive Northern Trust events and awe-inspiring vacations.

Hired to improve ADT’s cost per lead among Hispanic customers, we implemented?a successful multicultural marketing campaign that helped break down communication barriers while remaining consistent with the company’s US brand strategy.

What does it take to become the very face of watersports in Key West? Sound strategy, excellent creative, marketing savvy and a forward thinking client.

Complete with live webcams and an interactive music calendar, our website re-design gives Green Parrot fans (and curious onlookers) a seat at the bar.

With a legion of followers and more brands relying on the app to entice, engage and transact with consumers, Instagram wields tremendous marketing power.

How do you draw attention to a small county in North Florida known only for its famous river? You dive in with both feet, leverage the notoriety of that river and develop a strong branding strategy with a fresh, new logo that gets to the root of what Suwannee County is all about.

One of Florida’s most prestigious private universities needed an ad agency with just the right amount of brain power to help them roll out a new, masters-level curriculum that leads to a Liberal Studies degree. Designed for driven professionals with pre-existing college degrees, the program needed that special BlackDog treatment to graduate to the next level.

As a prime piece of year round vacation real estate, Key West sees more than its share of visitors yearning for some serious fun in the sun. With so much fierce competition among vendors for their attention, you’ve got to have a clear vision to win the day.

BlackDog Advertising, an independent marketing agency, received top honors from the American Advertising Federation (AAF) of Miami at their annual ADDY Awards Gala held at the Light Box at Goldman Warehouse in the Wynwood Arts District.

Originally published on AdWeek.com, BlackDog’s John W. Penney shares strategies for success in the wake of a natural disaster. In business, you are sometimes confronted with forces you cannot harness, and are oftentimes unexpected. Learn how to best prepare a marketing/communications plan beforehand to get you through the dark times and back into the light.

Miami marketing firm BlackDog Advertising livens their industrial neighborhood digs with a splash of color by commissioning a large mural on their building’s facade, located in The Falls area near Pinecrest, Florida.

Not your typical "Dry" Museum, the American Prohibition Museum has over 20 intoxicating exhibits as well as a speakeasy. Find out how BlackDog helped Savannah's newest attraction become a must-see destination.

Through the production of multiple television commercials, we executed a major branding initiative for Fury Water Adventures to establish them as a leader in the tourism industry beyond the local scene.

Our Miami advertising agency helped our national client take a group of Key West bars and restaurants into the digital age.

By re-imagining recycling bins into miniature versions of the orange and green Old Town Trolley, our graphic designers generated quite a buzz around Boston and reminded visitors of the optimal way to tour the city.

We created and executed a premier restaurant rewards program that includes six unique Key West establishments, giving both locals and travelers an opportunity to earn points and exclusive discounts by dining out.

When we were tasked with creating a new website for Arlington National Cemetery Tours, we wanted to build a site that would pay tribute to our nation’s greatest heroes.

Our Miami marketing agency developed a fully-responsive website for our friends at Tropic Cinema, improving the online experience for moviegoers and those looking to donate to this non-profit theater.

Our advertising campaign brought attention to a gorgeous Key West property and helped sell their remaining units during one of the most challenging times in the history of the real estate market.

Through the use of Google Chromebit and Chromebox devices, our web design team utilized today’s most advanced technology and created interactive touchscreen kiosks that are used to provide concierge services.

Our Miami agency team created a buy one, get one free campaign as part of Historic Tours of America’s Hometown Pass program to allow Massachusetts residents to experience the Boston Tea Party Ships & Museum’s wonders at a discounted rate.

To increase jet ski ridership during the activity's slow season, the Fury 360 advertising campaign targeting Miami & South Florida residents encouraged visitors to experience Key West from every angle while saving money via bundled packages.

In helping create the Fisherman’s Cafe brand, we positioned the restaurant as a must-visit spot in Key West's Historic Seaport, modeled after a beloved cafe from the 1970s that meant a lot to the locals.

To assist customers with travel planning, our web design team created a fully-responsive website for Fury Water Adventures, equipped with everything they need to know to book their next Key West vacation.

To increase engagement with digital consumers, our creative team dug up some spine-tingling ghost questions and successfully executed a series of haunted trivia contests on social media for our client, Ghosts & Gravestones.

Using state-of-the-art photography and video production services, our Miami advertising agency created impressive digital campaigns targeting South Florida leisure travelers.

San Diego SEAL is a tour operator that offers land and sea tours of ‘America’s Finest City’ via a unique, state-of-the-art Hydra-Terra vehicle. BlackDog cranked up the fun-factor the brand already had and translated it digitally to a website you just want to dive right in to.

By leveraging the popularity of one of our most popular brands, we were able to showcase Historic Tours of America’s full complement of sister companies and enabled new users to interact with them for the very first time.